For each of our brands in each of our markets, we undertake a thorough assessment
and determine the market entry strategy most suitable for long-term presence of the brand.
Four market entry channels give us ample flexibility.
and determine the market entry strategy most suitable for long-term presence of the brand.
Four market entry channels give us ample flexibility.
For whichever channel we elect for a brand, we grow it for the long term, all year round:
1. Looking for growth opportunities at market level
2. Undertaking the complete merchandising function at store level
3. Planning, executing and measuring effectiveness of all promotional activities
1. Looking for growth opportunities at market level
2. Undertaking the complete merchandising function at store level
3. Planning, executing and measuring effectiveness of all promotional activities
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